About

Hospitality, storytelling, and the internet.

Portrait of Sandeep Lama

01

Where it started

I'm a self-motivated, hands-on creator who works well under pressure and believes the best work comes from real teams. I started in hospitality — managing the floor at Delight Restaurant in Durbarmarg back in 2015 — and that's where I learned to read a room, lead a team, and care about the details.

02

Lunch Stop, my first venture

In 2017 I opened Lunch Stop, a small café in Samakhusi. I designed the menu, hired and trained the team, ran the books, and pulled in customers through social media and in-store promotions. It taught me how to build something from nothing.

03

Founding Dami Hami (now Dami Hami Z)

In August 2020 I founded Dami Hami, a startup magazine on a mission to promote Nepali products, spotlight youth talent, and track the trends shaping our generation. In 2026 we rebranded as Dami Hami Z — same mission, bolder voice. I lead editorial strategy, the team, brand partnerships, and run marketing across every channel.

04

Today: content & marketing

Now I work as a freelance content creator in Kathmandu — researching industry trends, producing photo and video content built to convert, writing for websites and social, and running Meta Ads campaigns for brands that want to grow online.

Toolkit

What I bring to the table.

Content CreationPhoto & VideoDigital MarketingMeta AdsGoogle AdsBrand StrategyEditorial DirectionTeam LeadershipSocial MediaCopywriting

Credentials

Certified, and always learning.

Google Digital Garage

Fundamentals of Digital Marketing

Certified in the fundamentals of digital marketing — SEO, content, analytics, and growth.

Google

Google Ads Search Certification

Certified in building and customizing effective Google Search campaigns. Issued 2022.

Bean's 2 Cup

Barista Training

Hospitality, craft, and the art of getting the small details right.

Languages

NepaliEnglish
Late night ride through Kathmandu

— What fuels the work

Curiosity, late-night edits, real conversations, and the stories Kathmandu has yet to tell.

01

Curiosity

02

Craft

03

People

See the work